Matt Joslen

Web Portfolio

Hello There!

I'm Matt, a professional consultant specializing in web development, UX design, and digital brand strategy. As a Western Governors University alumnus with a bachelor's in Software Development, I have since dedicated my career to creating engaging digital content and boosting the online presence of a variety of brands within B2B and B2C markets under my company, Wild Pine Web Designs LLC. When I'm not at my computer programming or creating digital content, I can be found raising my three beautiful kids with my lovely wife in our Oregon home.

LinkedIn

Featured Projects

PSC Consulting website

PSC Consulting

As the web product consultant for PSC Consulting, a global energy efficiency consulting company, I led the company's efforts to strengthen their digital brand with UX design, strategy, and web development. PSC's website has seen a 35% increase in lead generation as a result. A few of my notable accomplishments include:

  • Redesigning and developing the hero and "Our Services" sections on the home page, in addition to the "Our Team" page.
  • Collaborating with PSC's internal legal counsel before integrating cookie consent via CookieYes, ensuring full compliance with EEA Consent V2.
  • Cleaning up and optimizing the website by updating or removing plugins and increasing our storage capacity on WP Engine.
  • Integrating Hotjar to to collect high-quality web analytics while continuing to adhere to cookie consent laws.
  • Performing a full manual WCAG accessibility audit on the home page for future development purposes.
Project for Jeffrey Benson, Insurance Agent

Jeffrey Benson, Insurance Agent

  • Designed and developed website (including logo) for Jeffrey Benson, Insurance Agent; specially developed to include a dark mode version
  • Stack: Figma, HTML, LESS, JavaScript, GitHub, Netlify
Project for Oh La La! Macarons

Oh La La! Macarons

  • Redesigned and developed Shopify store for macaron shop in London
  • Stack: HTML, CSS, JavaScript, Liquid, JSON, Shopify, GitHub
Project for Express Gym Supply

Express Gym Supply

  • Redesigned, developed, and created content for gym equipment retailer and service company
  • Increased organic search traffic by 236%
  • Increased average engagement rate for all organic search traffic from 48.8% to 57.9%
  • Stack: Figma, HTML, CSS, JavaScript, Liquid, JSON, Shopify, GitHub
Project for DOUX

DOUX

  • Website for personal UX Design Consultancy that I have since shut down
  • Designed and prototyped in Figma and optimized for mobile screens
  • Stack: Figma, HTML, CSS, JavaScript, GitHub, Netlify
Project for JCF

JCF

  • Website Redesign for Heavy Equipment Loan Broker
  • Designed and prototyped in Figma and optimized for mobile screens
  • Features slick FAQ accordion and multiple contact forms
  • Stack: Figma, HTML, CSS, JavaScript, Zapier, Netlify, GitHub
Project for Pizza Harbor

Pizza Harbor

  • Website Redesign for Pizza Restaurant in Seaside, OR
  • Designed and prototyped in Figma and optimized for mobile screens
  • Stack: Figma, HTML, CSS, JavaScript, Netlify, GitHub

Featured Articles

Article titled 'What is UX'

What is UX?

Article titled 'Used vs Refurbished vs Remanufactured Gym Equipment: What's the Difference?'

Used vs Refurbished vs Remanufactured Gym Equipment: What's the Difference?

Written originally as a blog post and converted into a newsletter, yielding a 41% open rate and 4.21% CTR

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