Jeffrey Benson Insurance
A marketing site for an Oregon-based insurance brokerage. Six product lines, 180+ carriers, a clean conversion path on every page.
Jeffrey Benson Insurance is an Oregon brokerage helping clients navigate health, dental, vision, Medicare, life, and supplemental coverage across 180+ carriers. The site had to function as a credibility statement (18+ years in business, 2,000+ clients served, 20+ US states) and as a lead-generation surface for six distinct product lines.
What needed solving.
Six service categories on a single site is a structural problem before it’s a design problem. Each line — Health, Dental, Vision, Medicare, Life, Supplemental — has a different buyer with different questions. The site had to make all six discoverable without burying any of them, and route each visitor to a clear next step.
How the work was structured.
Same lean static-first stack as the other recent builds. Each service line gets its own page with tailored copy and a consistent contact path. Dark mode is supported throughout. Trust signals — years in business, clients served, carriers — surface in the hero so the brand authority lands before the visitor scrolls. Accessibility and speed were prioritized given the older demographic Jeffrey serves heavily.
What changed.
Lighthouse scores of 100 Performance, 96 Accessibility, 100 Best Practices, 100 SEO. The site reads cleanly across the demographic spread the brokerage serves.
- Lighthouse Performance
- 100
- Lighthouse Accessibility
- 96
- Lighthouse Best Practices
- 100
- Lighthouse SEO
- 100
“A multi-service marketing site lives or dies on its information architecture. The visual design is downstream of clear thinking about how each visitor finds their path.”
Working on something similar? Here’s the tier.
Core Build — A custom website, designed and built, in 4–5 weeks. Fixed price.